First shortlist of unsigned artists

First shortlist of unsigned artists.


I have found it very difficult so far to find artists which I think would fit my ideas about my music videos, therefore this is a rough list which I will be hoping to add to later.

The first of my preferred artists are trying to keep ska on the map.
Urang Metang  
I like Urang Metang because of their upbeat mood and the possibilities with narrative videos that could interlink with their songs.


The Second artist
Echoes and Halos
This group from Ipswich have a more chilled mood with lyrics that could easily match a narrative video.


My third potential artist
Vox Empire
Vox Empire are a group from Southend that create Indie Rock and Roll. Similar to  Echoes and Halos Vox Empire would feature well in a narrative video.


My final shortlisted artist
Moon Party
Moon party are a chilled rock pop group from Scotland

Music video analysis

I have chosen to analyze the music video for the Gnarls Barkley song Going On. The video was directed by Wendy Morgan and was shot in Jamaica.

The Genre of this track has been highly disputed but it is agreed that it is a variant of pop and electronic. The music is very upbeat and along with the backing vocals the song portrays a very vibrant mood. The video is of a Jamaican village dancing in a way to match the tone of the video.

The video matches up with the lyrics frequently throughout the video and the lyrics are often illustrated on screen such as "cause and effect" and are also often subtly acted out, for example "one foot in front of the other." This helps to link the lyrics with the video without becoming cliched. The song also matches up with the visuals in other ways. The song often cuts at the end of four beats in order to match up with song. It also cuts more frequently with faster paced parts and less so in the slower paced pieces of the song.

This video differs to the norm of Gnarls Barkley because instead of featuring the two in a performance based video it is a narrative based video which does not relate to the artists slightly. Instead of the two artists the video features the Jamaican village. The record label have used this in order to help to portray the happy and enjoyable feeling which Gnarls Barkley produces.

The only inter textual reference I could pick out was at 1:18 the video shows three men and three girls dancing in a head to head style which is very iconic of films and other music videos in a dance-off style.

Overall this video of narrative based style is very different to many others because it contains people and settings unfamiliar to the conventions of both Gnarls Barkley and the genre therefore it doesn't compare to many others.

Labels pt.2

labels

Labels

labels

First Post

This is my new blog for my A2 Media Studies coursework.

This video for the song Cousins by Vampire Weekend is probably my favorite music video.

I like this video because the simplistic style of the video manages to replicate the upbeat and creative song.