Music video Treatment

Music video Treatment

Unchained – We Are People Music Video

Genre – Soul
Duration – 3,52 minutes
Target Audience - my target audience is from the ages 24-35 which is, from my research (see audience profile), the most popular age group for the artist. The video will not specify a target gender but will follow a main protagonist in the narrative to link with the male lead singer.
Outline – Male protagonist walks through different locations singing into camera about how he is feeling good after past sadness.
Shooting Ideas – The first verse is about sad times and therefore the main protagonist will be sitting at a bar with an empty drink looking down. Then multiple locations following singer with the themes of freedom
locations: pub, reepham or taverham, fields reepham, hinks field, cromer promenade.

Character Breakdown: Male 18 will be the main focus of the video posing as the lead singer of the group, he will feature in almost every shot as he is talking about living his life to the fullest.

Preliminary Task

So we just finished our preliminary task and personally I think it went well.

First shortlist of unsigned artists

First shortlist of unsigned artists.


I have found it very difficult so far to find artists which I think would fit my ideas about my music videos, therefore this is a rough list which I will be hoping to add to later.

The first of my preferred artists are trying to keep ska on the map.
Urang Metang  
I like Urang Metang because of their upbeat mood and the possibilities with narrative videos that could interlink with their songs.


The Second artist
Echoes and Halos
This group from Ipswich have a more chilled mood with lyrics that could easily match a narrative video.


My third potential artist
Vox Empire
Vox Empire are a group from Southend that create Indie Rock and Roll. Similar to  Echoes and Halos Vox Empire would feature well in a narrative video.


My final shortlisted artist
Moon Party
Moon party are a chilled rock pop group from Scotland

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