The Genre of this track has been highly disputed but it is agreed that it is a variant of pop and electronic. The music is very upbeat and along with the backing vocals the song portrays a very vibrant mood. The video is of a Jamaican village dancing in a way to match the tone of the video.

The video matches up with the lyrics frequently throughout the video and the lyrics are often illustrated on screen such as "cause and effect" and are also often subtly acted out, for example "one foot in front of the other." This helps to link the lyrics with the video without becoming cliched. The song also matches up with the visuals in other ways. The song often cuts at the end of four beats in order to match up with song. It also cuts more frequently with faster paced parts and less so in the slower paced pieces of the song.
This video differs to the norm of Gnarls Barkley because instead of featuring the two in a performance based video it is a narrative based video which does not relate to the artists slightly. Instead of the two artists the video features the Jamaican village. The record label have used this in order to help to portray the happy and enjoyable feeling which Gnarls Barkley produces.The only inter textual reference I could pick out was at 1:18 the video shows three men and three girls dancing in a head to head style which is very iconic of films and other music videos in a dance-off style.
Overall this video of narrative based style is very different to many others because it contains people and settings unfamiliar to the conventions of both Gnarls Barkley and the genre therefore it doesn't compare to many others.

A good first attempt Cameron. And I like the video you've chosen. You could have said much more about it, however! Try to cover all of Goodwin's theories in your structure, and remember to be specific about technical aspects and how they contribute to the overall video.
ReplyDeleteYep, I agree with Miss Webb here, Cameron. You need to deepen and expand your analysis to cover effects on the audience more - though you have touched on it. Is there a link between Jamaican iconography and the lyrical content?
ReplyDeleteBy the way, where is the second video analysis - you said you felt this part of the research was complete?