Music video Treatment

Music video Treatment

Unchained – We Are People Music Video

Genre – Soul
Duration – 3,52 minutes
Target Audience - my target audience is from the ages 24-35 which is, from my research (see audience profile), the most popular age group for the artist. The video will not specify a target gender but will follow a main protagonist in the narrative to link with the male lead singer.
Outline – Male protagonist walks through different locations singing into camera about how he is feeling good after past sadness.
Shooting Ideas – The first verse is about sad times and therefore the main protagonist will be sitting at a bar with an empty drink looking down. Then multiple locations following singer with the themes of freedom
locations: pub, reepham or taverham, fields reepham, hinks field, cromer promenade.

Character Breakdown: Male 18 will be the main focus of the video posing as the lead singer of the group, he will feature in almost every shot as he is talking about living his life to the fullest.