Stiff Little Fingers tour poster analysis
Stiff Little Fingers are a punk rock band from Belfast, formed in 1977 around the troubles in Northern Ireland. The band split up after six years and four albums, including their silver status debut album Inflammable Material, which was the first independently released album to chart in the UK, only to reform 5 years later in 1987. Still touring and recording this poster is to advertise for a recent tour of Spain.
The poster centers on the two fingers that is synonymous of the punk genre and of course which links to the name of the band. It takes the place of the bands own image but still gives a clear identity to the outfit as a punk rock band. The two fingers are also in two tone black and white which is also conventional of the punk rock genre.

The colours used on the poster, red, black and white are the colours that the group have always used on previous albums and is also part of the identity the group have created. These are some of the art and branding that SLF have used in the past including their most recent album artwork. the themes used in the tour poster are clear to see in the rest of the artwork.

Another example of the creation of an identity for the band is the use of the flame. It has been Stiff Little Fingers logo since their debut album which featured the flame on the cover (see right) as well as Anthology shown above. Its these distinctive branding features that mean that the band themselves need not feature on the poster becuase the identity is already clear. Another reason the band may have chosen to not feature on the poster is because the band are already established with fans and are seen to be towards the end of their career meaning that this is a our for the die hard fans who already know the band.

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A good summary in terms of the discussion of brand image and genre conventions, with clear links between context and text established.
ReplyDeleteHTI
For the benefit of your own poster design, add commentary on some of the connotations within the poster - i.e. the colours and the double meaning of the fingers themselves (musical style and attitude).