Digipak

This is my Final Digipak

For my digipak I decided to use the font LT Oksana. I decided this for two reasons, the band, due to their small nature do not have a particularly strong house style and therefore decided that a new font would be necessary, and also that I thought the font would be able to represent the style of the band and be able to create that missing identity or house style. The colours used in the digipak are smooth and uncomplicated. This is similar to the Kings of Leon digipak and creates a comparable relaxed mood which is akin to the music.

 The Front cover features the bands name and the text Debut EP, I decided to leave the EP nameless conventional of many debut EPs, and therefore just spotlight the bands name. The cover is framed by the check pattern

The back cover is conventional of almost all digipaks featuring a track list, barcode and record label logo.  The theme also continues onto the back and the tracklist is framed in the same ways as the band name,

Music poster analysis

Stiff Little Fingers tour poster analysis 

Stiff Little Fingers are a punk rock band from Belfast, formed in 1977 around the troubles in Northern Ireland. The band split up after six years and four albums, including their silver status debut album Inflammable Material, which was the first independently released album to chart in the UK, only to reform 5 years later in 1987. Still touring and recording this poster is to advertise for a recent tour of Spain. 

The poster centers on the two fingers that is synonymous of the punk genre and of course which links to the name of the band. It takes the place of the bands own image but still gives a clear identity to the outfit as a punk rock band. The two fingers are also in two tone black and white which is also conventional of the punk rock genre. 

The colours used on the poster, red, black and white are the colours that the group have always used on previous albums and is also part of the identity the group have created. These are some of the art and branding that SLF have used in the past including their most recent album artwork. the themes used in the tour poster are clear to see in the rest of the artwork.

Another example of the creation of an identity for the band is the use of the flame. It has been Stiff Little Fingers logo since their debut album which featured the flame on the cover (see right) as well as Anthology shown above. Its these distinctive branding features that mean that the band themselves need not feature on the poster becuase the identity is already clear. Another reason the band may have chosen to not feature on the poster is because the band are already established with fans and are seen to be towards the end of their career meaning that this is a our for the die hard fans who already know the band. 

Music video Treatment

Music video Treatment

Unchained – We Are People Music Video

Genre – Soul
Duration – 3,52 minutes
Target Audience - my target audience is from the ages 24-35 which is, from my research (see audience profile), the most popular age group for the artist. The video will not specify a target gender but will follow a main protagonist in the narrative to link with the male lead singer.
Outline – Male protagonist walks through different locations singing into camera about how he is feeling good after past sadness.
Shooting Ideas – The first verse is about sad times and therefore the main protagonist will be sitting at a bar with an empty drink looking down. Then multiple locations following singer with the themes of freedom
locations: pub, reepham or taverham, fields reepham, hinks field, cromer promenade.

Character Breakdown: Male 18 will be the main focus of the video posing as the lead singer of the group, he will feature in almost every shot as he is talking about living his life to the fullest.

Peep show analysis - social realism

Viva La Vida Digipak Analysis

Coldplay

Viva La VidaOr Death And All Of His Friends

Coldplay released their fourth album Viva La Vida (or death and all his friends) on 11th June 2008. The album was a Huge success, both critically and commercially, winning best rock album Grammy in 2009 as well as a nomination for album of the year and being the best selling album album of 2008. However, the success didn't stop there as by 2011 the album had sold more than 10 million copies.

Viva La Vida is the Spanish for "Live The Life" or "Long Live Life." This Refers to many themes of love death and life that run throughout the album. This also links to the front cover of the digipak, which is very conventional featuring the title of the digipak and an image which gives identity with the album, which features artwork from Eugene Delecroix's 1830 "Liberty Leading The People." The historic painting depicts the french revolution of July  and a Lady leading the revolution holding a gun in her left and the French flag aloft in her right. She is the personification of freedom and liberty, leading the people over the fallen bodies. these themes of liberty and freedom are also explored in the songs of the album. The front cover doesn't contain the name or image of any of the group. This is conventional for a 'Super Band' such as Coldplay with a huge fan base to not need to create an image for new fans because that image is already heavily engraved with their brand.


The back of the album is also very conventional of a digipak with a simple song list, branding and necessary other things such as bar-code. The font and colours used for the text is formal and contains themes of royalty and wealth due to the gold colouring. This links to the front because in more modern times an archaic painting would be something owned by a higher class person and accompanied by gold in framing or decoration. The black background helps to continue the formal theme which is used because Coldplay have a very wide audience for their music and therefore need to tailor their digipak to all, and by avoiding bright colours and keeping to a more neutral theme they can appeal to all ages and genders.

The inside cover features four action shots of the band members in black and white. This is used to represent the band in an artistic style that represents their style within the genre. The right inside cover features a very similar style to the back with the plain flat black background and the gold text featuring the artist name and album name. 

Key media theories

Three key media theories

Effects theory

What the media does to the audiences

Uses and Gratifications

What audiences do with the media

Reception theory

What audiences do to the media

sources
http://www.slideshare.net/geoffjmoss/media-theories-3016026

Kings of Leon Come Around Sundown digipak analysis

Kings of Leon

Come Around Sundown

 This is Kings of leons fourth album and featured singles such as Radioactive. This album was only released in digital and digipak form and therefor no hard case CD is available. The digipak does not feature any of the artist and assumes that the audience will know who they are.

The front cover of the digipak features abstract artwork of palm tree leaves and the sun. The colours used, yellow, orange and red, continues throughout the digipak to create a chilled mood to help reflect the music of the album. The palm tree has conventions of a relaxing place, somewhere isolated and sunny. This links in with the albums single Radioactive because the music video was filmed in a similar locstion. It also helps to represent warmth with the conventions of the colours used. The ext on the front also conforms to a relaxed tone using white font.

The back features many of the usual things expected of a CD or digipak such as track list or credits, sont music. The back also features a silhouette of the band at the coast line.the band are silhouetted because it helps to create their identity without actually showing their faces, they have also done this because the band are well known enough to not need their faces for recognition.

The inside covers have three similar scenes of the beach and horizon over the sea at sunset. The scenes overall create a positive setting because the beach and sunset are both positive images and create the warm tone of the digipak. The left inner cover features a track list in white to match the rest of the font. the inside middle also features a silhouette of the band but this time they are round an open fire, This is another image which helps to create a positive, warm theme that runs throughout the digipak. The final of the three inside covers also helps to create this identity of a remote beach as it shows two palm trees standing in solidarity. 

The final inside cover is very blank and  features "KOL" the initials of the band and the album name. The shortening of the band name helps to  creates an identity and a link with the fans of the band. The font used is also conventional of an informal beach style font that conforms to the whole theme of the digipak as well as the palm tree and colour scale to link to the other sides. the colours used also link with the beach theme using sand colours to create a setting.